News

November 14, 2006

MIDWAY'S HAPPY FEET THE VIDEOGAME DANCES, BELLY–SLEDS AND SWIMS INTO STORES NATIONWIDE

Videogame Release For Multiple Platforms Based on Warner Bros. Pictures Highly Anticipated Feature Film

Midway Games Inc. (NYSE: MWY), a leading interactive entertainment industry publisher and developer, today announced that it has shipped Happy Feet the videogame, licensed by Warner Bros. Interactive Entertainment, for the PlayStation®2 computer entertainment system, Nintendo GameCube™, Nintendo DS™, Game Boy® Advance and personal computers. A Nintendo Wii™ version of Happy Feet the videogame is scheduled to ship to stores later this week.

Based on the Warner Bros. Pictures feature film, Happy Feet the videogame follows Mumble, a tap–dancing penguin, in his struggle to find his soul mate. Featuring the voices of Elijah Wood as Mumble and Brittany Murphy as Gloria, the videogame sees Mumble dance, belly–sled and swim his way through Antarctica as he tries to win Gloria's heart.

"Happy Feet is such a wonderful film and expected to be a huge hit. We're ecstatic to have created a game to complement the movie that will be fun for kids and parents of any age to play together," said Steve Allison, chief marketing officer, Midway. "Happy Feet the videogame will allow fans of the movie to dance, swim and belly–sled, just like Mumble, Gloria and the rest of the penguins from the movie, and we're providing an extensive marketing campaign to support the games' release."

Happy Feet the Videogame's Multi–Million Dollar Marketing Campaign Includes:

  • National television advertising campaign on multiple mainstream networks including ABC, CBS, Fox, Cartoon Network, Nickelodeon, Nicktoons and WGN.

  • Inclusion in Burger King Kid's Meal promotion in the U.S. featuring a $5 off game coupon while supplies last.

  • Hollywood Movie Money promotion in the U.S. and Canada featuring free child's movie ticket (maximum U.S. $7.00 (CDN $8.00)) inside Happy Feet PlayStation 2 and Nintendo GameCube videogames.

  • Exciting co–promotions and sweepstakes involving game give–aways with "Happy Feet" film partners, including Pepperidge Farm and Coca–Cola. Cross–promotions and advertising with "Happy Feet" film partners including Penguin Publications and Thinkway Toys.

  • Print advertising campaign across multiple major consumer publications including Nickelodeon, Disney Adventures, Boy's Life, National Geographic for Kids and Nintendo Power.

  • Online advertising campaign targeting kid-friendly websites such as KOL, Cartoon Network, Kids WB, National Geographic Kids, Nintendo, Neopets and Nick.

  • Retail "Gift With Purchase" programs include: plush Mumble at K–Mart and Shopko; bonus soundtrack sampler at Wal–Mart (US); activity books at Toys 'R Us (US) and Wal–Mart (Canada); and plush keychains at Toys 'R Us (Canada).

Dedicated web presence at www.happyfeet–game.com, the official website of Happy Feet the videogame. About Happy Feet the Videogame

Midway's immersive videogame puts the player in the "tap shoes " of Mumble, a young penguin born into a nation of singing Emperor penguins where each needs a heart song to attract a soul mate. Unfortunately, Mumble is the worst singer in the world... however, as it happens, he is a brilliant tap dancer!

Based on the general storyline of the film, players will be able to experience life from the point of view of Mumble through music, dance and interaction with friends and enemies in his world. Through the course of the game, Mumble will grow from a small fluffy toddler into a tall, sleek, confident adult as he belly–sleds, dances, and swims through Antarctica on an amazing adventure. The exciting game play features a number of different play modes and is complemented by a playful and lively music soundtrack.

For more information on Happy Feet the videogame, please visit www.happyfeet–game.com. 

HAPPY FEET and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s06)