News
Mad Catz to Publish "MC Groovz Dance Craze"
Dance Game
"MC Groovz Dance Craze" is rated "E" (Everyone) by the ESRB. The dance game genre has seen strong sales growth this year as a result of high profile media coverage of the positive health effects of dance games. The game features 28 songs from leading artists including Jessica Simpson, Kevin Lyttle and Jewel, a selection of the latest techno dance club tracks, and even some disco classics.
"The new dance game and beat pad bundle addresses one of the hottest trends in the interactive entertainment industry by capitalizing on the very popular dancing craze," says Darren Richardson, President and CEO of Mad Catz. "The launch of the game is also an important element in our strategy to add new revenue streams that leverage the capabilities of our existing business. Mad Catz supplies dance pads to many of the leading video game retailers in the world. Publishing dance games to be used in conjunction with those pads is a natural product extension."
The game introduces an innovative eight directional button format and includes four styles of game play including:
- Just Dance: single player dancing
- Dance Together: two-player collaborative dancing
- Dance Face Off: two-player competitive dancing
- Dance Workout: Fitness mode with calorie counter
Each dance style offers Easy, Moderate and Expert modes to challenge everyone from novices to dance game aficionados. The Nintendo-licensed Beat Pad is designed to support the new game play with eight directional buttons.
Additional information is available at www.madcatz.com
About Mad Catz
Mad Catz ( www.madcatz.com ), designs, develops, manufactures and markets a full range of high quality, competitively priced accessories for video game consoles and portables, including the industry leading GameShark brand of video game enhancements. Mad Catz is a worldwide leader of innovative peripherals in the interactive entertainment industry, with distribution through leading retailers offering interactive entertainment products. With operating headquarters in San Diego, California, Mad Catz has offices in Canada, the U.K. and Asia, as well as distributors in Europe and Australia.

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