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SEGA UNVEILS "BILLY HATCHER AND THE GIANT EGG" FROM THE CREATOR OF SONIC THE HEDGEHOG

SAN FRANCISCO - (April 14, 2003) - SEGA(R) of America, Inc. today announced "Billy Hatcher and the Giant Egg(TM)," a new platform game exclusively for the Nintendo GameCube(TM). "Billy Hatcher and the Giant Egg" is currently in development under the direction of SEGA's renowned Yuji Naka, the creator of SEGA's world-famous Sonic The Hedgehog(R) series.

The first all-new platform game and character from Yuji Naka and SONICTEAM(TM) since the SEGA Saturn(TM) era, "Billy Hatcher and the Giant Egg" is the story of a young boy who must save a once magical kingdom from the clutches an evil King who threatens to rule with an everlasting night. Gamers must learn to use the powers of a legendary suit and control magical eggs to restore light to the kingdom.

A vibrant, lightning-fast 3-D platformer, "Billy Hatcher and the Giant Egg" challenges gamers to hatch dozens of magical creatures from special eggs as they explore themed, carnival-esque environments on their quest to save the kingdom. Playing as Billy Hatcher, players will roll the eggs though the world, using them to solve puzzles, fight enemies, and even ultimately hatch magical creatures that enhance their abilities, adding a unique strategic twist to the fast action.

"'Billy Hatcher and the Giant Egg' is pure SONICTEAM magic," said Mike Fischer, vice president of marketing, SEGA of America, Inc. "A dizzying blend of fast action, hypnotic gameplay and one-of-a-kind characters, 'Billy Hatcher and the Giant Egg' is, without a doubt, the next big thing from the legendary SONICTEAM."

"Billy Hatcher and the Giant Egg" is slated for release in the U.S. in Fall 2003.

About SEGA

SEGA(R) of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at <http://www.sega.com>.

About Nintendo

As the worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home video game systems. The systems include Game Boy(R), Nintendo(R) 64, Game Boy(R) Advance and NINTENDO GAMECUBE(TM). Since the release of its first home video game system in 1983, Nintendo has sold more than 1.4 billion video games worldwide, creating enduring industry icons such as Mario(TM) and Donkey Kong(R) and launching such franchises as Zelda(TM) and Pokémon(R). As a wholly owned subsidiary, Nintendo of America, Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operation in the Western Hemisphere.



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Billy Hatcher and the Giant Egg (GC)