SEGA BRINGS PUYO POP FEVER TO NORTH AMERICA

SAN FRANCISCO (February 23, 2004) -- SEGA® of America, Inc. today announced that it will publish "Puyo Pop Fever™" in North America. Developed by SEGA's Sonic Team studio, the latest version of SEGA's addictive puzzle franchise offers an enhanced two-player experience that includes an an ultra-intense Fever mode and boosted combo effects. A new story mode, revamped graphics, and new puzzle pieces make this game as irresistible as it is addictive. "Puyo Pop Fever" is scheduled to be released on Microsoft Xbox™ and Nintendo GameCube™ in June '04.

Product Features:

* New Fever Mode gives a new twist to completing combos and enhances the excitement level.

* New puzzle pieces featuring triple and quadruple sets, and a giant Puyo challenge.

* Multiplayer Mode allows for players to compete head-to-head.

* 3D graphic effect enhances the impact when completing combos.

* Introduces 13 new characters and a whole new story.

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